PEDIGREE Foundation POP Retail Display
The PEDIGREE Foundation, a philanthropic organization dedicated to helping dogs find loving homes, wanted to partner with retail stores to sell their DOGS RULE.® gear in a Point-of-Purchase Display to raise money for their cause. They received a large amount of interest in the opportunity from retailers, and they challenged Blink to deliver 140 fully-stocked displays to stores within 60 days in order to meet the holiday deadlines.
The Blink team coordinated rush production schedules in order to produce 2,800 plush dogs and 17,000 t-shirts. The displays were built and measured to ensure products fit seamlessly into each compartment. Behind the scenes, we staged product photoshoots, created retail-ready UPC’s, printed and applied price stickers to each product, and completed all vendor-setups for each retail buyer. Our logistics team worked with each receiving warehouse in order to coordinate shipments to retailers.
The displays were placed in 140 retail stores across the United States in time for holiday shoppers to buy their DOGS RULE® gear. So much interest was generated from retailers that PEDIGREE Foundation is planning for a larger-scale reorder.