Nashville Predators 2019 Kids Club Membership Package

Challenge
The Nashville Predators offer two Kid’s Club membership packages for their youngest fans: The “Rookie” package consisting of 4-5 unique items and an “All-Star” package which is an upgrade and includes 4 additional premium items. For over 5 years, the team at Blink has worked with the Predators to brainstorm, research, design and develop made-from-scratch items for their fans.

Approach
For 2 months, the creative and quality teams at Blink met with the client to brainstorm ideas, create product mock-ups, audit the overseas factories, and run risk assessments on each item.

Outcome
The 2019 membership kit was one of the most popular membership packages ever produced. Including a slow release mascot squishy head, custom mascot slippers, a beach towel featuring the mascot as the hood and a swirly straw which read “Preds”, this kit was truly custom tailored to the client and the audience they wanted to reach.