If you have a company logo, you buy promotional products and branded merchandise. But do you take the time to make sure the items you purchase have been tested and are safe for your recipient? It is the unglamorous part of designing and purchasing that piece of branded merchandise. One promotional products distributor located in Nashville, TN took matters into their own hands and are making compliance, testing and the safety of your promotional products their business!
Quality Certification Alliance (QCA), the promotional products industry’s only independent, non-governmental accreditation organization, announces today that Blink Marketing, Inc. has been selected as the newest member of the Distributor Advocacy Council. This exclusive council currently consists of fewer than a dozen members nationwide, representing more than $1.6 billion in annual promotional product sales.
QCA, founded in 2008, created the Distributor Advocacy Council (DAC) in 2012 to recognize the fact that compliance solutions are best done as a collaborative effort between suppliers and distributors. QCA, in partnership with the DAC, is raising the bar for solutions to provide supply chain transparency, and answer the increasing amount of questions from Fortune 100 companies about product safety and quality.
Says Daniel Gardner, Managing Partner at Blink, “Blink Marketing is passionate about responsible sourcing and has worked tirelessly over the last few years to ensure we are doing all we can to maintain the highest level of product safety for our clients. In striving to go above and beyond, Blink approached the Distributor Advocacy Council to gain an even greater insight into compliance, safety and supplier transparency. Blink is honored to be named to the DAC and we look forward to having a wider scope of supply chain visibility along with a contributing voice when it comes to current product safety and future compliance policies. We couldn’t be more excited about this new venture for our company and the benefit it will bring to our clients!”
Tim Brown, MAS, Executive Director of Quality Certification Alliance, adds, “Blink Marketing, an up and coming industry force, joining our Distributor Advisory Council furthers the cause of taking to heart our industry’s responsibility to protect our clients’ brands. Whether stated or not, end-buyers expect to receive safe and compliant products from our industry. Distributors like Blink elevate the professionalism of our industry by promoting the value of accredited supply chain processes through independent third-party auditors.”
QCA is recognized by members of the Distributor Advocacy Council as the industry standard. Its mission is to elevate the standards by which firms that import and/or manufacture products are consistently delivering safe, high quality, socially compliant and environmentally conscientious merchandise. Together the Distributor Advisory Council and QCA-accredited suppliers are forming a new level of collaboration in this industry-changing effort, which is effectively the only way to ensure supply chain transparency and control.
About Blink Marketing, Inc.:
Blink Marketing, headquartered just outside of Nashville, TN, was established in 2002 by a brother-sister team and is a woman-owned small business. They are Blink Marketing because they are marketers…branded merchandise just happens to be their medium of choice. Blink believes branded merchandise should fit seamlessly within the overall marketing strategy and corporate brand. Their goal is to provide their clients with an all-in approach to promotional marketing that will serve the needs of their brand for years to come. Blink Marketing was named the 2015 Promotional Products Association of the Mid-South Distributor of the Year. They were awarded the 4th fastest-growing promotional products distributor in the country by ASI, have been featured on the Inc. 5000 Fastest Growing Private Company list and hold numerous Best Place to Work titles from PPB Magazine, Nashville Business Journal and the Promotional Products Industry.
Chicago, Illinois-based Quality Certification Alliance is an independent, non-governmental accreditation organization whose mission is to elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially compliant and environmentally conscientious merchandise. QCA Accreditation is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness by QCA Accredited companies, the promotional products industry and end-user clients.
In May 2012, the QCA Distributor Advocacy Council Charter was created to formalize the relationship the organization has with distributors who understand the value compliance programs have in building stronger relationships with suppliers, creating competitive advantage in the marketplace and building loyalty with their end-buyer clients.
Find Blink Marketing on Facebook at https://www.facebook.com/blinkmarketing, on Instagram at https://www.instagram.com/blinkmarketing/ and on Twitter at http://twitter.com/BlinkMktg. Like QCA on Facebook at http://www.facebook.com/QCAlliance and follow it on Twitter at http://twitter.com/QCAlliance.