1st Annual Blinky Awards!

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Blink Marketing, Inc. unveils its first ever “Blinky Awards” during the 2017 entertainment award season. The “Blinky Awards” Winners and Finalists were selected from hundreds of exceptional Blink clients and suppliers by the 16 member Blinky Voting Committee. Winners in each category receive a golden Blinky figurine.  The awards are made up of five client categories and six supplier categories, each with three nominees.

Client categories include Best Company Webstore, Client of the Year, Client Product of the Year, Ad Agency of the Year and Ad Agency Campaign of the Year. While Supplier categories include Accounting Department of the Year, Most Valuable Supplier, Product of the Year, Best Incentive Program, Most User-Friendly Website and Supplier Representative of the Year. See the full list of finalists and winners below.

BLINKY AWARD WINNERS

Category: Best Company Webstore

 Client: A.O. Smith

What made them stand out:   AO Smith broke the mold with four webstores for each of their wholesale divisions.  Each with a unique look and feel and all with complex internal permissions and checkout functions;  we were able to give the end user a simple, user-friendly shopping and checkout experience.  Our Blink brainstorming team accepted the challenge of giving new and repeat buyers fresh gear to rock no matter how many times they visited each site.  With AO Smith’s flexibility in concepts and design, Blink was able to put a lot of their personal touches on their sites, which in its first year did over 1 million dollars. Success!

Category: Client of the Year

Client: A.O. Smith

What made them stand out: AO Smith’s diverse promotional products purchasing positioned them at the top of our list for creativity and innovation in 2016.  With four webstores, over ten programs and custom produced retail ready products, AO Smith was a clear winner for the Blink team.  AO Smith used Blink in one way or another in all facets of what Blink offers; Awards & Recognition, Apparel & Uniforms, Custom Packaging, Fulfillment, Merchandise, Paper Products and Signs & Displays.  We can only be so lucky to have a client so committed to Blink and what we do!  Thank you AO SMITH!!!

 

Category: Client Product of the Year

Client: Nashville Predators

Product: Predators Kids Club Pack

What made it stand out: The Nashville Predators took a variety of every day promotional products and added a creative, unique twist to them! By adding their mascot’s paws to the bottom of a drawstring bag, dye sublimating a pair of sunglasses, adding custom molded charms in the shape of their logo to a silicone bracelet and simply die cutting a sticker sheet to create eight custom stickers vs. one sticker, their membership kit was a clear winner this year!

 

Category: Ad Agency of the Year

Client: Periscope

What made them stand out: Hands down, Periscope creates some of the most creative campaigns Blink Marketing has the chance to work on. Their creativity constantly keeps us on our toes, their client roster is extremely diverse which means each project is never the same and the people at Periscope make working with them a highlight of our days.

 

Category: Campaign of the Year

Client: Periscope

Product: Valspar Card Game

What made it stand out: Periscope put their own spin on the popular “Cards Against Humanity” card game. Each playing card was personalized to reflect the Valspar brand. The custom packaging put the finishing touches on a well thought out and extremely creative branded merchandise campaign.

 

Category: Accounting Department of the Year

Client: The LAMPO Group

What made them stand out: We can always count on The LAMPO Group to pay their invoices on time and even early in some instances!  Their prompt, friendly and professional response to inquiries is also noteworthy.  Such professionalism in the accounts receivable world definitely stands out and that is part of the reason we enjoy doing business with The LAMPO Group.

Category: Most Valuable Supplier

Supplier: PCNA

What made them stand out:  PCNA has a clear competitive advantage when it comes to product offering with Leeds, Bullet, Journalbooks, and Trimark under its business umbrella.  But product selection alone doesn’t win awards.   With its commitment to quality (through the QCA), service and technology, PCNA stands out among its competition.

 

Category: Product of the Year

Supplier: Sweda

Product: Essential Perfect 10

What made it stand out:   The Essential Perfect 10 is one of those products that covers all of the bases.  With bags, drinkware, tech items, journalbooks included in one great looking kit, the client branding exposure is endless, making this item a true winner across industry categories.

 

Category: Best Incentive Program

Supplier: alphabroder

What made them stand out:  alphabroder not only has a great selection of products and brands, deep inventory and a user-friendly website, their customer service is second to none.  As part of their superior service, they provide their distributor partners with the right tools needed to sell their great line of products.

 

Category: Most User-Friendly Website

Supplier: Hit Promotional Products

What made it stand out:   Hit’s site has all the bells and whistles – allowing its distributor partners to quickly find the best product(s) for the job, put them in a great looking presentation and in the hands of clients quickly and easily.  The site is designed in a way that allows you to quickly find what you’re looking for instead of taking time to dig around to find that one piece of missing information; making it an invaluable resource.

 

Category: Supplier Rep of the Year

Supplier: Alpha

Rep: Brian Messer

What made him stand out:  Brian is one of those reps that becomes more like a friend.  He doesn’t overstay his welcome, but comes around at just the right times.  He is always willing to do everything in his power for Blink and for Blink’s clients. 

 

BLINKY AWARD FINALISTS

Category: Client of the Year

Clients: Vanderbilt University, Nashville Predators

 

Category: Product of the Year

Clients: Southern Land Company, Rolling Hills Hospital

Products: Z-Pack Trifold iWallet, Custom coins

 

Category: Ad Agency of the Year

Clients: Gish, The Richards Group

 

Category: Campaign of the Year

Clients: PS Live Global, Sullivan Branding

Products: Heisman Tees, Embassy Magnet Set

 

Category: Accounting Department of the Year

Clients: A.O. Smith, Gish

 

Category: Most Valuable Supplier

Suppliers: Alphabroder, Hit Promotional Products

 

Category: Product of the Year

Suppliers: Hit Promotional Products, Alphabroder

Products: Swig bottle with custom packaging, Bella + Canvas #3413

 

Category: Best Incentive Program

Suppliers: Hit Promotional Products, Bic Graphic

 

Category: Most User Friendly Website

Suppliers: PCNA, Alphabroder

 

Category: Supplier Rep of the Year

Suppliers: Hit Promotional Products, Trimark

Rep: Meghan Kory, Scott Stokes

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